I write for NGOs, academics who want to communicate their research to a general audience, and any organisation that needs to make sure its English content is clear and targeted.
I begin by learning about your audience – what they want, what motivates them, and what ‘voice’ works best for them. I consult with your team to understand your goals and needs. I then incorporate this essential information into straightforward, engaging text that speaks to the right audience in the right tone.
This content may include:
- Technical documentation: I can write internal documentation, user instructions, help desk reference materials, quick-start guides, reports, briefs, and other documents. Of course, I start by learning the relevant information and understanding what your audience needs.
- Training materials: Learning should be engaging, never dull. I have extensive experience writing e-learning storyboards and instructor-led facilitator and participant guides and can create training materials for your international employees or volunteers.
- Informational web and print content: Inform your audience without boring or confusing them. I can write blog content, explainer pieces, FAQs, how-to instructions, white papers, and anything that informs people about your work. I specialise in distilling complex or disjointed information into its essence and communicating in an engaging way that non-experts can understand.
- Storytelling: Stories are the best way to connect with people. I incorporate them when appropriate.
- Video scripts: I can help you prepare for your next video (even if you do some ad-libbing) with scripted voiceover, voice on camera, and on-screen text.
None of this happens in a silo. I take a consultative, collaborative approach and begin by listening deeply to your needs and goals. I ask such questions as:
- Who is your audience? Who are you trying to connect with? Where are they, and what do you know about them?
- What ‘voice’ is appropriate for this audience? Do you want a friendly, casual tone, or a more serious, professional, or academic one? Do they relate better to technical language or to ‘plain English’?
- What is the purpose of this written content? What are you hoping people will understand or do after reading it?
- What hesitations or objections might your audience have? What turns them off?
- …and others, depending on the context.